AdLocal is a location-based mobile ad platform, available in Japan ever since 2006 and getting the most important share of the $1 billion local market of this advertising niche. Thus, it’s no wonder the platform has now reached the US and it has big plans for the future.
Sunnyvale company Cirius Technologies USA aided AdLocal to enter the US market. You have to know that this platform allows advertisers to manage their campaigns and publishers to add mobile sites or apps via a web-based dashboard. AdLocal relies on the mobile user’s physical location, determined via GPS or cell identification.
Once the user’s location has been discovered, ad will be served, depending on the businesses in the surrounding area. Publishers will also be able to enter their ads into iPhone and Android apps via the AdLocal Delivery API and the AdLocal SDK (beta for Android).
In case you’re wondering about the achievements of this service, know that mobile advertisers relying on Adlocal had impressive results: a CTR growth of 395%, while publishers experienced a CPM growth of 826%.
[via techcrunch]
