Reuters has a scoop today regarding the big unveiling of the Galaxy S IV, that’s supposed to go down in New York, on Apple’s turf. It appears that there will be a special Unpacked event on March 14th in New York, so the next Galaxy S will debut in the Big Apple.

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The next Galaxy S IV model will be essential for the future of Samsung on the US and international market. The past models were introduced in London, for the Galaxy S III, at MWC 2011 for the Galaxy S II and in USA at CTIA 2010 for the first Galaxy S. It’s basically a return to the roots, to the first launch of the first device in the series.

The new handset is expected to bring a Full HD 4.99 inch display, 2 GB of RAM, a Snapdragon 600 CPU and a 13 megapixel camera from Sony. Samsung lost the lead in the US handset market to Samsung in 2012, but globally they’re at the front and gaining distance in front of their rivals. We’ll have to wait and see if the Galaxy S IV can increase that distance.

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